Apply. Blend. Seduce. Turn heads with extra-smooth, ultra-creamy matte and shimmer eyeshadows with a long-lasting, crease-free finish. Thanks to flexi-lock technology, it forms a long-lasting, flexible cream that applies smoothly and effortlessly for long-lasting color. Formula its easy-to-blend, buildable formula stays put for up to 16 hours*. Use one shade all over the lid, combine matte and shimmer shadows, or layer with powder shadows to create customized eye looks. *according to a clinical study with 33 women key statements (matte finish): it does not transfer or move high-impact color key statements (gloss finish): color intensity and long-lasting resistance does not transfer details: lasts all day without cracking up to 16 hours* of battery life water resistant ophthalmologically tested advantages the matte shades glide on instantly with high-impact color and a transfer-resistant finish, while the shimmer shades are buildable and blendable without bleeding through other areas of the face or fading. The flexible cream allows for endless layering of color with cream or powder eyeshadows. Water-resistant formula that won't crack and stays put for up to 16 hours. Application method apply directly to the eyelid and blend the color with your fingertips. Apply another layer of cream or powder eyeshadow to intensify the color. To create a smoky eye, apply bold shadows along the lash line and blend with the smudge brush #25.