'Natural or coloured blondes can say goodbye to brassy tones with the Bumble and bumble Bb. Illuminated Blonde Shampoo.' - Keavy, Escentual Beauty Team.   Why You'll Love The Bumble and bumble Bb. Blonde Shampoo: Purple shampoo for blonde hair. Neutralises brassy tones for brighter-looking results. Suitable for any hair type or texture. Features a violet-coloured formula that's vegan. Works best alongside the Bb. Illuminated range.   What You Need To Know: A must-have for blonde bombshells, Bumble and bumble's vegan shampoo doesn't compromise on results and performance. It instantly gets to work on neutralising brassy tones, while its nourishing formula de-frizzes, hydrates and softens your natural or coloured blonde hair at the same time. And if you're conscious about the ingredients inside your shampoo, then this formula is a great choice for you - it's free from parabens and sulphates, so it won't dry out or irritate your scalp.   Why It's Escentual: Anyone with blonde hair will know that the last thing you want is yellow brassy tones, so a full hair care routine that's made to brighten and neutralise unwanted brassiness - like the Bb. Illuminated Blonde collection - is a must. The Bumble and bumble Bb Illuminated Shampoo is a more cost effective solution to help maintain your hair between salon visits. Used alongside the rest of the Bb. Illuminated collection, it will ensure your blonde hair is taken care of during every step of your hair care routine, so it stays bright, hydrated and healthy. Like most blonde shampoos, this has a bold violet shade, which matches the bottle - and the entire collection, for that matter. Don't worry, though; Bumble and bumble's shampoo has been carefully formulated to ensure your hands, sink and showers remain stain-free. Oh, and we have to mention the icing on the cake; the shampoo has a fresh sun lotion-like smell, making it extra pleasant to use!   The Best Way To Use It: Apply to damp hair, working from your roots to your ends for even toning. Leave in for two minutes and then rinse out.   Values: Vegan. Paraben-free, phthalate-free, mineral-oil-free, formaldehyde-donor-free, sulphate-free, petrolatum-free, triclosan-free, triclocarban-free, cruelty-free.